Effective Date: June 1, 2007

This privacy policy is applicable to the Web site(s) located at the domain "www.launchpadlaw.com", and other sites within the LaunchPad network which may link to this privacy policy (collectively, the "Site") and are operated by LaunchPad. "LaunchPad" is defined as Shibley Righton LLP carrying on business as LaunchPad ("LaunchPad", "we", "our", or "us"). The purpose of this privacy policy is to disclose to you what information we may collect, how we may collect it, with whom we may share it, and certain other matters related to such information, including the choices you have regarding our collection of information and our use and disclosure to other parties of information we may have collected from you. Please read the following to learn more about our data collection policies and practices. 

This Privacy Policy is intended to comply with all U.S. and Canadian privacy laws.  If any aspect of the policy can be interpreted in a manner that is non-compliant, that interpretation is incorrect, and only the interpretation that is compliant with applicable law is correct.

Types Of Information That May Be Collected
How Information May Be Collected
How We Use The Information Collected
With Whom The Information May Be Shared
Chat Rooms, Forums, And Message Boards
Links To Other Web Sites
Security
Notification Of Changes And Your Acceptance Of The Privacy Policy
Correcting/Updating Personal Information

TYPES OF INFORMATION THAT MAY BE COLLECTED

The following are the types of information we may collect:

Site Usage Information

We may receive and store certain types of information whenever you visit the Site. For example, we may collect Automatic Information and your IP address. As used herein, "Automatic Information" is information collected by our computers when you request Web pages or ads from the Site. An IP address is a number that is automatically assigned to your computer whenever you access the Internet.

Information You Provide Us

Personal information such as your user ID and password, name, email address, telephone number, physical address, birth date, gender, zip code or other information may be collected via online forms you submit to the Site.

Email Communications

When you open emails from the Site, we may receive a confirmation noting that you opened the email and if you clicked on any of the links contained in such email. We also may keep track of what emails we send you and what emails you may be receiving from our subsidiaries, affiliates, customers, and other third parties. Additionally, we keep a record of what emails you have opted to and not to receive.

Information from Other Sources

We may receive information about you from other sources and add it to your personal information.

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HOW INFORMATION MAY BE COLLECTED

We may collect information from you in several different areas on the Site, including but not limited to those described below:

Cookies

As with many Web sites, the Site uses standard technology called "cookies," which are small data files that are transferred to your computer when you allow your browser to accept cookies. Cookies automatically identify your Web browser to the Site whenever you visit the Site, and make using the Site easier for you by saving your user ID, preferences and other convenient Site usage information. By tracking how and when you use the Site, cookies help us determine which areas are popular and which are not. Many improvements and updates to the Site are based on data obtained from cookies. Additionally, accepting cookies allows you, among other things, to personalize your experience on the Site. If you do not want to allow information to be collected through the use of cookies, you can generally opt out of providing this information by turning the cookies off in your browser. However, some areas of the Site may not provide you with an acceptable user experience if you have disabled the use of cookies.

IP Addresses and Automatic Information

We may collect IP addresses and/or Automatic Information for purposes of system administration. Our computers identify your computer by its IP address. When you request Web pages from the Site, our computers log your IP address. Automatic Information we collect may include, without limitation, such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such information. When analyzed, this data helps us determine how visitors arrive at the Site, what type of content is most popular, and what type of visitors (in the aggregate) are interested in particular kinds of content. We may also use Automatic Information to provide you with a more personalized user experience.

Web Beacons

Consistent with standard practice within the web publishing industry, web pages throughout the Site may contain electronic images (generally, single-pixel ".gif" images) called "web beacons." These web beacons allow LaunchPad to access certain cookies that were set in a domain different from that which is displayed in the current web page's address bar. LaunchPad's use of web beacons, includes, without limitation, the following:

	LaunchPad may use web beacons within the Site in order to count unique users (actually, unique web browsers), visits and page views. Unique browser recognition is possible through the use of web beacons and associated cookies that may be managed by a third party site analytics partner.
	LaunchPad may use web beacons to provide our web-serving applications with access to LaunchPad cookies. This allows us to personalize your experience when you visit the Site.
	LaunchPad includes web beacons in HTML-formatted email messages (messages in which we are able to include graphics). These beacons allow us to determine whether or not email messages were opened, links were clicked and notifications/offers were acted upon.

Registration

In order to take advantage of certain features the Site may choose to offer (including, but not limited to, Site Customization, Newsletters, Forums, or other fee-based services), you may be asked to complete a registration form which will provide us with personally identifiable information. You may also be asked to choose a user ID and password in order to identify yourself during future visits to the Site.

Newsletters and Site Emails

We may offer newsletters and other email communications to share information with you about news and information available on the Site, about certain features the Site may choose to offer or about our affiliates and business partners. You may receive newsletters and other email communications from us by either registering for a particular newsletter or in conjunction with a special feature or membership offering for which you have registered on the Site. You may cancel your email subscription by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or emails.

Surveys or Voting

From time to time we may request personally identifiable information from you via surveys or voting polls. Participation is voluntary and you will have the opportunity to decide whether or not to disclose information. At times, you may have to register to vote or to take part in a survey.

Transaction Information

If you purchase a service or product from us or subscribe to any of the services offered on our Site, we will ask you to complete an order form that will require certain information from you, including credit card number and expiration date, billing address and shipping information, if applicable. We will use this information to complete the transaction that you have requested, i.e., to deliver the products or other services that you ordered, and, if necessary, to invoice you.  We will retain this information as long as are using that service, and thereafter as long as we have any obligations, or any amounts are owing by you, with respect thereto.

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HOW WE USE THE INFORMATION COLLECTED

LaunchPad owns the information collected via the Site. As applicable, the information you provide to us may be used to:

	Contact you about the Site.
	Contact you relating to your registration, or other status.
	Monitor or improve the use of the Site.
	Customize the content you see.
	Monitor compliance with our Site Terms of Service.

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WITH WHOM THE INFORMATION MAY BE SHARED

At times, we may share your personally identifiable information with others for various purposes. The following outlines the ways in which your information may be shared with others:

Agents

We employ other businesses, certain services and individuals to perform functions on our behalf. Examples may include fulfilling orders, sending e-mail, removing repetitive information from customer lists, Site analysis, data analysis, marketing assistance, credit card payment processing, and customer service. These agents may have access to personally identifiable information needed to perform their functions, but may not use it for other purposes.

Our Subsidiaries and Affiliates

We may share your information (including, without limitation, personally identifiable information) with our subsidiaries and affiliates.

Business Transfers

LaunchPad or any of it assets, including the Site, may be sold, or other transactions may occur in which your personally identifiable information is one of the key business assets. In such a case, your personally identifiable information, which we have gathered, may be one of the business assets we transfer.

Legal Process

In the event we are required to respond to subpoenas, court orders or other legal process, your personally identifiable information may be disclosed pursuant to such subpoena, court order or legal process, which may be without notice to you.

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CHAT ROOMS, FORUMS, AND MESSAGE BOARDS

The Site may from time to time make chat rooms, forums and message boards available to its users. You are not required to provide any personal information when using these areas but you may choose to do so. If you post personal information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose personal information in these areas.

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LINKS TO OTHER WEB SITES

You should be aware that when you are on the Site you could be directed to other sites beyond our control. For example, if you "click" on one of the LaunchPad Links, the "click" may take you off the Site onto a different Web site. These other Web sites may send their own cookies to you, independently collect data or solicit personal information and may or may not have their own published privacy policies. If you visit a Web site that is linked from our Site, you should consult that site's privacy policy before providing any personal information.

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SECURITY

The Site incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect such information from loss, misuse and alteration. Your credit card number is encrypted via Secure Sockets Layer (SSL) and is stored behind a firewall. Only those employees who need access to your information in order to do their jobs are allowed access. Our security policies are reviewed periodically and revised as required.

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NOTIFICATION OF CHANGES AND YOUR ACCEPTANCE OF THE PRIVACY POLICY

By using this Site, you signify your agreement to the terms of this privacy policy. LaunchPad may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the email address associated with your account or by placing a prominent notice on the Site. Your continued use of the Site shall constitute your acceptance of such revised privacy policy.

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CORRECTING/UPDATING PERSONAL INFORMATION

If your personally identifiable information changes, or if you no longer wish to access our Site, we provide various ways to correct, update and/or remove personal data you have provided to us. Please e-mail our Privacy Officer at launchpad@shibleyrighton.com.

If you have any questions about this privacy policy or the privacy practices of this Site, you can email your question to our Privacy Officer using the link above or you can contact us by mail at:

Attn: LaunchPad
Shibley Righton LLP
250 University Ave, Suite 700
Toronto, Ontario
Canada  M5H 3E5

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